MCA-I : 40th Anniversary Awards Ceremony

The Media Communication Association International were hosting their ProTrack Conference in California and along with it the annual awards show. I was asked to supply a graphic to play behind the stage for the announcement of each award category. This involved a looping background to serve as a bed for the CG titles, and a logo treatment. I was given free reign to come up with some interesting designs that broke away from the typical blue/purple swirling background and green was suggested as a more topical color. Taking the green and the nature of the organization into consideration, I built this color palette. The flowers were a kind of tongue in cheek nod to the flower power California 60’s. The 3D graphic, the colored strands, represented the fabric of not only the multi-faceted organization and it’s members, but also the many threads of media in the current digital landscape. Intertwined but woven as one.

Client: MCA-I
Agency: Influxx
Creative Director: Gary Shifflet
Design & Animation: Adam Mercado