Posts Tagged ‘Marketing’

Using Social Media in Marketing : Part 4

Thursday, July 28th, 2011

Okay I Get It, How Do I Get Started

Now you are ready to dip your toe in the waters of Social Marketing, the cheapest and easiest way is to add a blog to your website. Write short posts a few times a week about topics relevant to your business, offer insights to manufacturing processes or customer case studies. Keep it topical and timely. Set up a Twitter account and a Facebook page, and share your blog posts or other interesting articles you have read online. Most importantly, be honest and genuine. Be human. Interact, respond to questions, join conversations. It’s not always easy or immediately rewarding, but given time you will develop your own ‘voice’ and your personality will shine forth.

Beyond those simple beginnings, we can get a little more involved. Build a Ning community around your brand where your customers or users can commune and hold discussions and share their stories. Develop a YouTube or Vimeo channel for training, advertising, branded content or seminar highlights. Populate a Flickr account with photo’s from conferences and Expo’s your company attends or speaks at. Offer promotions through FourSquare using location based marketing. The tools are numerous and varied, but they don’t have to all be embraced at once. Take on one at a time and slowly develop an online social marketing presence that supports your overall brand personality.


Using Social Media in Marketing : Part 3

Wednesday, July 27th, 2011

So What Does This Mean To My Marketing Strategy?

So this new web-born freedom is great and all, but how does it apply to business? Why should my business use these tools, or more importantly, HOW? At first glance it may seem there is no place amongst the Facebook Werewolves and YouTube haters for any serious business to venture. What could I possibly gain from sharing web-space or associating with that crowd? Actually, there is a huge gain to be had in joining the Social Network masses. These people are your audience, your customers. Never before have you had an opportunity to communicate so directly with them. Creating relationships with potential or existing customers has never been easy. Opening the doors of your social network to your audience allows a greater level of transparency and interaction. If done well, it can put a human voice or face to an otherwise anonymous corporate entity.

A dialog can be opened between the people you have been producing print ads for, who’s mailbox you have been dumping direct mail into, who you have been writing newsletters for all this time. Not only do you now have a channel to canvas ideas and feedback, your customers now have a door to poke their heads around and offer you suggestions, complaints, praise. You may have paid handsomely for this market research in the past. Of course you have to be committed to offering the best product or service you possibly can. Opening the social network doors will only lead to a barrage of angry followers if your offerings are less than advertised. If what drives you is the desire to be the best in your field, and your attempts to garner input are sincere then this feedback should be nothing short of gold.