Newton Peripherals : Mogo Headset Promo

Newton were launching the new Mogo Headset for cellular phones and wanted to illustrate the benefits to various consumer types in common usage scenarios. Picking up from a previous Mogo spot, an organic hand-drawn style was used. Having the blue glow stand out starkly against the monotone environment served to support the close association with Bluetooth.

Credits
Client: Broadcom
Agency: Binary Pulse
Creative Director: Drew Mehl
Art Director: Jeremy Bear
Illustration: Jeremy Bear
Animation: Adam Mercado
Music & Sound Design: Andy Melton