Bluetooth : Guide To Living Wirelessly

Bluetooth had built a campaign to educate and inform consumers of the many lesser known uses for Bluetooth technology. Using a dry, comic tone and diagramatic illustration this presentation was broken into three seperate chapters of a fictitious encyclopeadia – The Bluetooth Guide To Living Wirelessly. Inspired by The Hitchhikers Guide To The Galaxy, this tome showed consumers how wireless devices could untangle various aspects of their life.

Credits
Client: Bluetooth
Agency: Binary Pulse
Creative Director: Drew Mehl
Animation: Adam Mercado
Illustration: Jeremy Bear, Chris Clark
Music & Sound Design: Andy Melton