Posts Tagged ‘video’

Using Social Media in Marketing : Part 4

Thursday, July 28th, 2011

Okay I Get It, How Do I Get Started

Now you are ready to dip your toe in the waters of Social Marketing, the cheapest and easiest way is to add a blog to your website. Write short posts a few times a week about topics relevant to your business, offer insights to manufacturing processes or customer case studies. Keep it topical and timely. Set up a Twitter account and a Facebook page, and share your blog posts or other interesting articles you have read online. Most importantly, be honest and genuine. Be human. Interact, respond to questions, join conversations. It’s not always easy or immediately rewarding, but given time you will develop your own ‘voice’ and your personality will shine forth.

Beyond those simple beginnings, we can get a little more involved. Build a Ning community around your brand where your customers or users can commune and hold discussions and share their stories. Develop a YouTube or Vimeo channel for training, advertising, branded content or seminar highlights. Populate a Flickr account with photo’s from conferences and Expo’s your company attends or speaks at. Offer promotions through FourSquare using location based marketing. The tools are numerous and varied, but they don’t have to all be embraced at once. Take on one at a time and slowly develop an online social marketing presence that supports your overall brand personality.

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To HD or Not HD : The Quandry Over Podcast Quality

Friday, June 24th, 2011

I have noticed a shift in the number of podcasts I subscribe to that end up on my iPod. Many shows that I have been subscribed to for several years, which adds up to numerous episodes, are no longer making onto my 80GB iPod 5G.

Playing many new video podcasts requires an additional transcode in iTunes

My old iPod supports resolutions of up to 640×480 which translates to a widescreen 640×360. Of course many video podcasts are recorded widescreen these days and 960×540 is a popular size to publish at. It is 50% of 1920x1080HD resolution and offers a good balance of bandwidth and quality. It is also compatible with AppleTV playback. It is not compatible with the older iPods unfortunately.

According to Apple’s tech note iTunes can play a variety of .mp4, .m4v, and .mov video formats encoded using either the MPEG-4 or H.264 codecs, but only provides specs for iPod Touch, iPhone 4, iPhone 3G/3GS, iPad and Apple TV. It seems the trusty old iPod Classic has been dropped from the developer support reference.

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Exquisite Corpse : A Chapter of Darkness

Thursday, February 11th, 2010

A Chapter Entry Into an Exquisite Corpse Interactive Video

Rupert Howe, videoblogger and filmmaker, is putting together an Exquisite Corpse series of videos to be linked and veiwed interactively on YouTube. Each artist creates a new video based upon two previous videos. This is my entry.

This is an interactive video art game. 60 artists & videobloggers from around the world have made 1 minute films. You choose which path you follow to the end. Each time is different, but every video you watch has been inspired by the previous one. The maze is complex, and it criss-crosses. It might take 5, 7, or 20 videos to reach the end.

To start at the beginning, watch:
http://www.youtube.com/watch?v=bOYj18ANlig&fmt=18